As Creative Director of WPN Chameleon's Digital Product Studio Addition, I lead the creation of our digital fundraising product goDonate. I worked in collaboration with the UX and technical lead to develop prototypes, develop the brand - including the name, logo, and visual style - design the UI of the product, and create a range of marketing and sales material including a visual guide and style guide.
I oversee a team of UI designers in implementing the product for a number of clients, including Alzheimer's Society, Battersea, MSF, NSPCC, Parkinson's UK, Prostate Cancer UK and Stroke Association, all of which have increased donations significantly.
goDonate base product
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