Responding to a brief for a visual style for WPN Chameleon - the agency I'd been creative director at for the 7 years - I pitched a whole refresh of the agency’s creative strategy; from imagery and iconography, to tone of voice and positioning. The outcome was a new name (WPNC), a new logo, a new website, new imagery and iconography, and a whole new positioning statement - Compelling Experiences - that now permeates the agency.
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